Be Better was a part of a greater group project where the brief was to reimagine brands for the American pharmacy Walgreens. Since the start in 1901, Walgreens has been the largest drug retailing chain in the country.
With Be Better, we wanted to create a serie of natural over-the-counter medicine, a system that is easy to read and structures that makes feeling sick a little easier. Bandage comes on a dispensable roll, remenisent of a roll of tape. And the couch syrup has a dosage cup integrated with
the bottle, so you don’t have to drink out of the cap.