Just like the eskimos, the native people of Sweden, the Samis, have over 200 words for snow. Habllek, is one of the them. This particular snow is light as a feather and sparkles as it falls from the sky. Habllek is the white gold every skier dreams about.
When I got the oportunity to create a new brand in my first identity class, I wanted to do what I love the most, go down the mountain in pure, fresh powder. Habllek developed into a clean and bright ski brand, with a logomark remeniscent of a sparkling snowflake.